What Is link Building
What is link structure?
Link structure is the process of getting other websites to link to pages on your website to help them rank higher in Google search results.
In general, you can boil most "white hat" link structure strategies down to two basic steps:
Produce something noteworthy (and for that reason worthy of a link);.
Show it to individuals who own websites (and thus can connect to it).
Why is link building crucial?Hyperlinks are among the three major ranking consider Google. So if you want your website's pages to rank high in search, you will almost certainly require links.
Google (and other online search engine) look at links from other sites as "votes." These votes help them determine which page on a given subject (out of thousands of similar ones) deserves to be ranking at the very top of the search engine result.
As a basic rule, pages with more backlinks tend to rank greater in search results. This has been studied at scale by numerous SEO companies and the correlation in between the number of websites connecting to a page and it's ranking position in Google has constantly ended up positive.
According to our research study, pages with more sites connecting to them tend to get more search traffic.
Links are essential, that's a provided.
However why is it so important to be constructing them?
I mean, sites tend to naturally link to each other, best? You're simply a couple of paragraphs into this guide and you've already seen me linking to two various pages.
Well, in an ideal world, the most valuable page on any topic would always get the most links and rank # 1 in Google. While lower-quality pages will not get as many links and will rank lower.
We're not living in this perfect world. And there are 2 primary reasons that the pages with the most links may not always be the best ones:.
1. The Vicious Circle of SEO.
And that's how the two top-level pages got themselves a brand-new link, which even more secured their high rankings in Google.
We call it "The Vicious Cycle of SEO." And we really did a research study to show that it's a genuine thing.
The moment it's published, your incredible page is right away at a huge drawback against those ranking at the top of Google for the exact same topic. And if you want to get into this vicious cycle, you have to be proactive about acquiring backlinks to it.
2. Your competitors are most likely building links.
Let's state your page has actually gotten great deals of links naturally (no link building included) and now ranks # 1 in Google for it's topic.
Well, guess what? Somebody else's page used to rank # 1 before you occurred. And its owner is most likely aiming to regain that leading area by constructing some quality links to their page.
It's the same story with the owner of the page in position # 3, which utilized to be in position # 2. They're not pleased about it and they are most likely to start building links to fix that.
And while your page might really be ten times much better than their pages (which is why it got so many natural links in the first place), your rivals can still outrank you if they are skilled enough at developing links.
You can either not do anything and lament that the world is unfair or stand up and resist.
Links aren't the answer to everything.
From this introductory chapter it might seem that in order to rank # 1 in Google, all you need to do is build more backlinks than the pages that are presently ranking there.
And while that is true to a specific level, in reality things are a bit more nuanced than that.
Aside from all links not being equivalent (we'll talk more about it in Chapter 3), search engines factor in many other variables when ranking pages. And the mix of these variables may really depend upon the kind of search question that you want to rank for.
If you develop lots of links to your page and it still ranks poorly, do not blame this guide for misinforming you. Check out other ranking elements that may prevent you from ranking well.